Beauty Works Embraces Consumers with Earned Content

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Doritos, Animal Planet, and How Super Bowl Marketing Became Authentic

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Why Digital Influencers Are Winning the Battle for Consumer Trust

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For Olapic, 2015 Was Awesome, and 2016 Will Be Even Better

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The Rise of CMOs, MarTech and Authenticity

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09
Feb
Beauty Works Embraces Consumers with Earned Content
Beauty Works, a luxury hair extension brand, had been looking to harness the power of social media to build its social community, become closer to those who advocate the brand, and ultimately drive digital commerce. So, with the help of Olapic,
27
Jan
For Olapic, 2015 Was Awesome, and 2016 Will Be Even Better
2015 was a year to remember. Kanye West announced he was running for President in 2020, Swagway released a “hoverboard” taking us Back to the Future (I mean, the past? #tbd), and Drake took bar mitzvah dance moves in his “Hotline Bling” video to a whole new level. 2015 was

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14
Jan
What CES 2016 Says About Changing Consumer Behavior
The Consumer Electronics Show (CES) is one of the largest and most anticipated events of the year, with brands unveiling new technology and gadgets that will change the way consumers work, play, and live. This year’s event was no exception,
11
Jan
Authentic Marketing: The New Age of Consumer Engagement
I am a BtoB marketer who markets and sells to BtoC brands. As such, I have spent a lot of time thinking about the similarities and differences in how businesses sell to businesses versus how brands sell to consumers. The purchase price is often bigger in BtoB and the sales
05
Jan
10 Visual Marketing Predictions for Brands in 2016
Predicting the future accurately is no easy task. Making predictions on the future of marketing is particularly difficult, as the discipline has experienced an unprecedented level of technological upheaval in recent years. Still, looking into the proverbial crystal ball is