Microsoft Brings a Creative Approach to its New Instagram Account

Microsoft has finally signed up for Instagram, and its not taking the new content creation role lightly. Foregoing the self-referential material many brands opt for, the company has instead hired a (very lucky) photographer named Juston Bastien to travel the world documenting people “who embody Microsoft’s mission to reinvent productivity.” The Washington-based software giant is …


Study: Top Global Brands are Getting Wise to the Power of Instagram

Big brands are turning to Instagram in spades and the most enthusiastic of the bunch are benefitting greatly from it, this according to a new study of the photo-sharing platform by social media analytics firm Simply Measured. By analyzing the Instagram presence of the brands on this year’s Interbrand 100 list, Simply Measured determined adoption of the platform …


BuzzFeed Pokes Fun at Instagram in New Video (Video)

  “There are some things in life that just can’t be filtered. The above is the tagline for the new BuzzFeed video Instagram vs. Real Life.  In the video, Actress Ashley Perez depicts to humorous effect a certain truth behind the statement. Whether it be a photo of herself “exercising” right before she walks into a …


New Study Determines Images Hugely Influence Online Hotel Bookings

Images hugely influence the purchase decisions of consumers booking hotels online, a new study sponsored by the Center for Hospitality Research (CHR) at Cornell University has revealed. The study, titled “Using Eye Tracking to Obtain a Deeper Understanding of What Drives Online Hotel Choice,” tracked the eye movements of 32 individuals while they shopped for hotel …


Microsoft’s Xim Makes Photo Sharing Easier

What’s the easiest way to share photos with your friends? If Microsoft has anything to say about it it’s via Xim, an app conjured up in its research labs. Xim, available through Android, iOS, or Windows, allows users to add up to 50 photos from a device, OneDrive, Dropbox, Facebook, or Instagram and share the …


Mobile Share of Ecommerce Sales to Grow Rapidly in Coming Years

Mobile commerce revenue will account for 50 percent of U.S. digital commerce revenue by 2017, Gartner announced Tuesday at its annual Symposium/ITxpo. In 2013 US ecommerce sales totaled roughly $260 billion, smartphones and tablets accounting for just 15% of those sales. But US ecommerce sales are expected to grow to a robust $434.2 billion by 2017, …


Instagram Celebrates 4 Years with Global Meetup

Monday marks four years since Instagram went live. In the interim the photo-sharing app amassed 200 million users and was acquired by Facebook for a cool billion. The Blog spoke with Pau Sabria, Olapic’s CEO, and an early adopter of Instagram, to get his thoughts on the photo-sharing app’s influence on the way we communicate. “I think Instagram …


DigitalRev’s “8 Things Street Photographers Encounter” Brings Levity to “High-Stakes” Pursuit (Video)

When it’s as easy as retrieving your smartphone to capture that perfect picture, we’re all potential street photographers. But the digital age has turned street photography into a more serious pursuit for some than for others. Think Humans of New York or even the Instagrammers using the platform as a veritable canvas for their particular form of …


Hootsuite CEO: We Plan to Introduce Mobile Payments and Ecommerce Functionality

Hootsuite plans to introduce mobile payments and ecommerce functionality in the near future, signaling a major expansion of the social media management system’s capabilities, CEO Ryan Holmes told The Guardian Tuesday. On the heels of a 60 million funding injection last week, Holmes said Hootsuite is ready to enhance its services. “If you look at our products right now, we …


Finding your way out of the visual content canyon

This article was first published on the blog Convince & Convert by Olapic’s Director of Marketing, Ian Greenleigh. Remember when Big Data was a problem? Though its origins are somewhat murky, the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. Once an ecosystem …