Festival Of Marketing 2015: How To Leverage Earned Content, A Panel Discussion With Adidas, Oasis, And Miss Selfridge

58% of B2C brand marketers struggle to create regular content and 55% are challenged with creating quality content according to a 2015 research by Hubspot and Smart Insights. So, at this year’s Festival of Marketing, Olapic’s co-founder Jose de Cabo, asked senior brand marketers and ecommerce professionals from Adidas, Oasis

6 Holiday Hashtag Strategy Tips To Win Your Audience’s Heart

A well thought-out holiday hashtag strategy can be a gift that keeps on giving. Promote the wrong one, though, and you risk exposing your brand to ridicule or worse—indifference. While most of these tips are also useful year round, the holiday season ups the stakes. There’s more noise in the

Visual Marketing News of the Week

Here’s five curated visual marketing stories to get you caught up and ready for this week of Facebook, Instagram, and ecommerce marketing. Light reading in preparation to start buying Instagram ads next week! Curious to see how many ads start flooding the stream and how well the ads will perform

Authenticity Analyzed: Why These 4 UGC Photos Work So Well

Brand advocates come in all shapes and sizes. The common denominator, at least for the User-Generated Content (UGC) photos analyzed below, is that the viewer can tell that the person behind the camera really, really loves these brands. Otherwise, the unique nature of each photo is what makes them compelling,

Magnum Ice Cream’s London Pop-up Store Is All About Custom Deserts and UGC

For those of you lucky enough to be in London this week, this is your last chance to visit the Magnum Pleasure Store Pop-up – it’s closing 13 September. This unique pop-up store was conceived as a brand activation where customers can create personalised ice cream bars and share pictures

What Burning Man Teaches Us About Marketing, Humanity

Burning Man generates some of the coolest visual content, year after year. The breathtaking art-meets-architecture installations, eclectic crowds of 70,000+, and flame-fuelled displays are captivating. Marketers should be envious of Burning Man’s ‘media library’ because the visuals are authentic, beautiful, and plentiful. The photos almost take themselves. How do they

Want to Kill it on Instagram? Post Product Pics

This summer, vodka brand Stolichnaya found the right mix of visual content on Instagram. As the brand’s director of marketing, Sarah Gorvitz, told Digiday, Stoli used to assume that its Instagram fans wanted to see the same blend of lifestyle and product shots that it runs on Facebook and Twitter.

Why Corporate Social Responsibility Needs User Generated Content

Trust in corporations across all verticals is at an all time low. To be successful today companies need to be about more than profits. Companies that put corporate social responsibility (CSR) at the heart of their business strategies, by participating in initiatives that benefit society, do better. Liz Maw of

Why Instagram Ads Will be Massive

The long anticipated rollout of Instagram Ads API is upon us and here at Olapic, we could not be more excited. We have long realized the power of this platform and have proven how influential consumer-generated images can be when used in marketing and advertising efforts. As a participant among

UGC Marketing: Opportunities and Risks

User-generated content (UGC) is one of the most compelling trends in marketing — a key for brands to convey the authenticity that Millennials crave and a competitive advantage for marketers to increase sales, cultivate brand advocates, and build brand equity. UGC presents exciting opportunities for marketers; however, it also raises