Research: Earned Content Effective Beyond Social Channels

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What Does Will Smith Know About Marketing Strategy?

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Navigating European Rights Management Regulations for Consumer Photos

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How to Create Authentic Marketing with User-Generated Content

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Developing a Customer-First Approach: A Day 2 Recap of Shoptalk

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26
May
Research: Earned Content Effective Beyond Social Channels
Today’s retail and e-commerce brands are faced with increased and unprecedented complexity when trying to engage and convert consumers. There are seemingly endless channels to consider, with more popping up each day, and an equally overwhelming amount of content for
24
May
What Does Will Smith Know About Marketing Strategy?
A few weeks ago, I had the pleasure of attending this year’s Marketo Marketing Nation Summit in Las Vegas. Global marketers gathered to evangelize marketing technology, network with contemporaries, and join educational sessions to make them better at their jobs.
20
May
How to Create Authentic Marketing with User-Generated Content
Post contributed by Liz Bedor, Senior Content Marketing Manager for Bluecore, an Olapic partner. It originally published on Bluecore.com. Over the past decade, social media has completely transformed the way people create, consume and share content. Year over year, the sheer volume of content in the world has grown exponentially, and

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13
May
OlaView: Budweiser Gets Patriotic for the Summer
In this week’s special “Friday the 13th” OlaView report, we promise not to scare you too much [Bad joke, I know]. Instead, our team will focus on marketing stories that made us think over the past couple of weeks, including
12
May
Why Marketers and Influencers Are Becoming Great Friends
The rise of digital influencers has been swift and powerful in the marketing ecosystem. We’ve reported before on how influencers have become more impactful catalysts for brand conversions, often taking up the mantle traditionally held by celebrity endorsers. However, new
06
May
4 Marketing Tips from a CMO (Chief “Mom” Officer)
Being a successful marketer in today’s complex ecosystem requires a dynamic set of skills. Modern marketers must be highly adaptable, tech-savvy, and analytics-focused. While I’ve certainly acquired many of these necessary “hard” skills over the course of my career, the “soft” skills, like leadership, communication, and teamwork came as a
05
May
Brands Target Millennial Moms Ahead of Mother’s Day
Watch this commercial and try not to get chills…I dare you: width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Advertising like this is why people choose marketing as a career in the first place. Of course, once we enter the field, more technical priorities
29
Apr
OlaView: Brand Marketers Turn to Micro-Influencers
A couple of weeks ago, we launched our new “OlaView” series, a bi-weekly roundup of interesting marketing news with a short perspective from one of our Olapic marketing experts. Today, we’re excited to share the second issue, proving that this
28
Apr
5 Steps to Turn Fans into Brand Ambassadors
Earlier this week, Olapic was at the Savant E-Commerce Conference in Berlin. There, we spoke with senior marketing leaders to learn how to convert a brand’s fans into visual marketing ambassadors. While specific strategies varied depending on the industry, there
26
Apr
Restaurants, Instagram, and the Evolving Dining Experience
Getting the perfect Instagram shot can take a lot of time, effort, and strategy. Standing on chairs, rearranging food on a table, doing gymnastics with your body to take that pic from just the right angle, etc. are all becoming common practices frequently witnessed in public places. Personally, I’ll admit
22
Apr
Using Technology to Build Better Customer Experiences
Modern marketers know they need to be personal, relevant, omnichannel-friendly, and more in order to build relationships with their customers. Why? Because today’s customers are savvy, and have little patience for brands that won’t put in the effort to personalize