Brands Target Millennial Moms Ahead of Mother’s Day

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OlaView: Brand Marketers Turn to Micro-Influencers

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5 Steps to Turn Fans into Brand Ambassadors

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Why Authenticity Is the Prescription for Modern Healthcare Marketing

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Restaurants, Instagram, and the Evolving Dining Experience

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05
May
Brands Target Millennial Moms Ahead of Mother’s Day
Watch this commercial and try not to get chills…I dare you: width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Advertising like this is why people choose marketing as a career in the first place. Of course, once we enter the field, more technical priorities
29
Apr
OlaView: Brand Marketers Turn to Micro-Influencers
A couple of weeks ago, we launched our new “OlaView” series, a bi-weekly roundup of interesting marketing news with a short perspective from one of our Olapic marketing experts. Today, we’re excited to share the second issue, proving that this
28
Apr
5 Steps to Turn Fans into Brand Ambassadors
Earlier this week, Olapic was at the Savant E-Commerce Conference in Berlin. There, we spoke with senior marketing leaders to learn how to convert a brand’s fans into visual marketing ambassadors. While specific strategies varied depending on the industry, there

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22
Apr
Using Technology to Build Better Customer Experiences
Modern marketers know they need to be personal, relevant, omnichannel-friendly, and more in order to build relationships with their customers. Why? Because today’s customers are savvy, and have little patience for brands that won’t put in the effort to personalize
21
Apr
Think Tank: Why Authenticity Matters for Female Shoppers
This article originally published on WWD.com. In the age of fashion-forward social media, there is no denying that visual content has a profound impact on today’s shoppers. Fashion brands have thrived on visual-centric platforms and with this explosion of engagement,
18
Apr
What Google’s DeepMind Victory Really Means
This article originally published in TechCrunch. It’s 1997. The Backstreet Boys debut in the U.S. with one of the most successful albums of all time. Microsoft is the world’s most valuable company, with a $261 billion market cap. And an
15
Apr
OlaView: Facebook F8 Raises the Stakes for Marketers
At Olapic, our team spends a great deal of time digging through industry publications, articles, and news to keep up with rapidly changing trends in marketing and technology. Both inside and outside of our industry, carving out time each day to consume insightful content has become table stakes. As a result, we thought
07
Apr
4 Brands Building Authenticity Through Conscious Commerce
For today’s brands, being “authentic” means tapping into consumers’ psyche and crafting programs to match their interests. In recent years, the concept of sustainability has risen in prominence as particularly younger consumers are choosing to buy from brands that manufacture
04
Apr
Maximizing the Power of Product Photos in Email
Post contributed by Rebecca Deno, Channel Marketing Manager for Listrak, an Olapic partner. Consumer attention spans are vanishing. The number of retailers vying for share of wallet are increasing. And email inboxes are overflowing. So how do marketers drive engagement and influence action? At Listrak, we are constantly working to