Facebook Is The Next Marketing Cloud

My co-founders and I met in the south of France to attend Cannes Lions a few weeks ago. We were invited by Unilever Foundry 50, and given our recent funding announcement, we felt a little bit of sun wouldn’t hurt us. It’s been a couple weeks since our promenade along

Making Personalization Beautiful

We were about to miss the plane. We’d just run through the airport terminal to make it to our gate, but because we’d just given a talk together at IRCE — and hadn’t had lunch — Shawna and I were starving and needed a quick bite before boarding. She looked

The Death of Stock Photos

When Twentieth Century Fox partnered with Getty Images earlier this year to promote the Vince Vaughn comedy Unfinished Business they created a silly set of stock photographs whose campy hilarity underscores everything that’s wrong with stock photos—that they’re disingenuous, stilted, and evoke no noticeable emotional response. This campaign has, unknowingly,

New Funding For Olapic

The big news at Olapic today is that we’ve raised $15 million in Series B funding. The round was led by Felix Capital, with participation from Unilever Ventures, Fung Capital, Longworth Venture Partners, and Michael Lazerow. How We Got Here, And What’s Next Four years ago and with a team

Omnichannel Retailing & Social Media Photos: A Match Made In Conversion Heaven

Omnichannel. What does that even mean? If you’ve been to any of the big e-commerce trade shows recently, you’ve heard this buzzword being used more times than you can count. The perception of omnichannel still varies. Some marketers I’ve talked to perceive it to mean having the same look &

Lady Gaga Makes a Selfie Splash with Shiseido in Japan

Celebrated Japanese beauty brand Shiseido is the latest company to jump on the UGC bandwagon with its 2015 New Year’s ad campaign—starring none other than Lady Gaga. The pop phenom, a prolific Instagrammer with nearly 5 million followers, has become both the face and photographer of the campaign, which dropped

Ho Ho Hashtag: 5 Brands That Nailed Holiday Campaigns

Last year, we learned that users interact with Instagram posts 18x as often as they do with Facebook posts. So it’s no wonder that brands take advantage of any opportunity to craft unique hashtag campaigns—and what better time to do it than the holidays? Check out five brands that made

Microsoft Brings a Creative Approach to its New Instagram Account

Microsoft has finally signed up for Instagram, and its not taking the new content creation role lightly. Foregoing the self-referential material many brands opt for, the company has instead hired a (very lucky) photographer named Juston Bastien to travel the world documenting people “who embody Microsoft’s mission to reinvent productivity.”

Study: Top Global Brands are Getting Wise to the Power of Instagram

Big brands are turning to Instagram in spades and the most enthusiastic of the bunch are benefitting greatly from it, this according to a new study of the photo-sharing platform by social media analytics firm Simply Measured. By analyzing the Instagram presence of the brands on this year’s Interbrand 100 list, Simply

BuzzFeed Pokes Fun at Instagram in New Video (Video)

  “There are some things in life that just can’t be filtered. The above is the tagline for the new BuzzFeed video Instagram vs. Real Life.  In the video, Actress Ashley Perez depicts to humorous effect a certain truth behind the statement. Whether it be a photo of herself “exercising” right