Cannes Lions 2017
Can you Manufacture Authenticity?
Products may be manufactured, but can a brand manufacture a relationship with its audience? Join Mars, Facebook, AMV BBDO and Olapic as we explore this concept and share strategies for creating authentic brand experiences.
Panelists Will Discuss How To:
- Empower and encourage authentic audience moments
- Build consistent brand messaging for the ever-evolving social media landscape
- Create a purposeful brand identity grounded in audience interaction
- Balance brand identity and consumer expectations
When: Tuesday 20th June 3:30PM – 4:30PM CEST
Where: Campaign Cabana (opposite the Palais des Festivals)
PR Week Happy Hour to follow panel discussion. All registrants are invited to attend.
Win Prizes: You will also have a chance to win prizes throughout the week, including a Polaroid Socialmatic, when you drop in your business card at the Campaign cabana and post a photo hashtagged with #Monotype & #Olapic.
In partnership with: