Cannes Lions 2017

Can you Manufacture Authenticity?

Products may be manufactured, but can a brand manufacture a relationship with its audience? Join Mars, Facebook, AMV BBDO and Olapic as we explore this concept and share strategies for creating authentic brand experiences.

Speakers:

Michelle Oliver

VP of Marketing
Mars Chocolate

Bridget Angear

Joint Chief Strategy Officer
AMV BBDO

pp Ed Couchman

Head of Agency Partnerships
Facebook

pp Jose De Cabo

Co-founder
Olapic

 

Panelists Will Discuss How To:

  • Empower and encourage authentic audience moments
  • Build consistent brand messaging for the ever-evolving social media landscape
  • Create a purposeful brand identity grounded in audience interaction
  • Balance brand identity and consumer expectations

When: Tuesday 20th June 3:30PM – 4:30PM CEST
Where: Campaign Cabana (opposite the Palais des Festivals)

PR Week Happy Hour to follow panel discussion. All registrants are invited to attend.

Win Prizes: You will also have a chance to win prizes throughout the week, including a Polaroid Socialmatic, when you drop in your business card at the Campaign cabana and post a photo hashtagged with #Monotype & #Olapic.

Register

 

In partnership with:

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