Comment: Instagram Is The Innovator For Social Retail

Instagram’s demographic is ripe for buyers, it’s predominately used by young women with a higher than average national income. There’s also a burgeoning generation of Instagram innovators that are creating new ways for retailers to utilise the platform. A great example of this and my one-to-watch is US based Olapic, a visual commerce platform for collecting, curating, showcasing and measuring consumer photos and videos – imagine your product page, full with Instagram images of your products from customers who are passionate about your brand.

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