Driven By Data: A New Era For The CMO

Originally published on MediaPost

Shifting consumer expectations have changed the fundamental elements of the modern CMO role to be one that fuses traditional marketing areas of creativity, branding and strategy with growing amounts of data. According to Monotype CMO, Brett Zucker, the most successful brands will use this data-driven marketing approach to better understand customers and uncover what drives, inspires, motivates and engages them.

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