Aug 28 2018
Originally published on Business Insider
A key component of eBay’s rebranding strategy is to leverage influencers to drive exposure and forge personal connections with customers. Influencers are getting more important for brands and retailers as consumers value the authenticity that influencers bring to product endorsements. According to Olapic’s Psychology of Following report, 44 percent of respondents have considered purchasing a product or service based on an influencer post.