Five ways to incorporate social shopping into your digital marketing strategy

Social shopping is, more or less as you might have guessed, the name given to when social media and shopping meet online. It describes everything from integrating e-commerce features into a social platform – such as ‘buy’ buttons on networks like Twitter, Pinterestand Instagram – to dedicated websites that combine shopping with social media.

According to the Internet Retailer’s Social Media 500, the top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from the previous year. This is well ahead of the average 16% growth rate for the e-commerce market in the United States, as reported by Business Insider.

A study by digital marketing agency Greenlight found that 52% of UK marketers believe that social commerce will be the most rapidly growing trend in 2016. And 74% of consumers are said to rely on social networks to guide their purchasing decisions.

So how can you benefit from this rapidly-growing intersection of social media and e-commerce? Hearn’s presentation gave five practical ways to start incorporating social shopping into your overall digital marketing strategy:

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