Giggle.com is smiling after adding customer photos from Instagram

Incorporating user-generated content increases conversion rates 5% across all Olapic clients.

What can be a better way to sell a car seat than to show a cute baby in the seat? Not much. And Giggle, a multichannel retailer of baby and children’s products, is seeing positive results after adding photos its customers post to Instagram of they and their children using Giggle products.

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