Hard Rock, JetBlue, and Texas Tourism Tap Olapic to Filter the Instagram Firehose

Users of Instagram, the image-sharing platform, have tagged 14 million photos with the #vacation hashtag — a number that’s grown by 4 million since the start of the year, according to digital service Websta. Most images on Instagram and other social media platforms do a better job of capturing the essence of travel brands than what’s often used by travel brand managers to illustrate their websites.

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