Here’s why you should crowdsource your programmatic creatives

Originally published on Marketing Land

 

Coca Cola’s famous “Share a Coke” campaign is a perfect example of how user-generated content (UGC) allows marketers to kick back and relax while customers do their job for them. There are a number of platforms for obtaining and deploying UGC, such as Olapic, which help brands gather product or company mentions on social media so that they can be used in marketing materials.

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