How’s That Digital Transformation Going?

Originally published on eMarketer

At this year’s DMEXCO event, eMarketer spoke with a number of marketers, agencies and ad-tech executives about the progress their companies are making in digital transformation. Ana de Jesus, director of revenue marketing EMEA, was interviewed, and said, “The main factors of our transformation are the people and our ability to listen to customers’ needs. We’re also fast to test and make changes once we see there’s a wider need for them.”

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