How to Increase Authentic Business Reviews on Facebook

Originally published in Bank of America’s Small Business Community

The success and impact of user-generated content through authentic reviews, both positive and negative, on major platforms such as Facebook speak volumes as to why online ratings and reviews are an essential part of the business development and improvement process. According to data gathered by Olapic 76% of consumers believe that this is a more honest way to advertise, this allows marketers to make adaptations to their previous models in order to please consumers.

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