Internet Retailing Awards 2014 – The Mobile Award

Free People has been nominated for its app which acts as a social network/shop the look hybrid allowing users to photo fashion and looks they like and then pin then and ‘heart’ them and then shop them. FP uses the Olapic (olapic2016.wpengine.com) system to link Instagram, moderation and products (as also used by retailers like Desigual from Spain).

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