Retail and E-Commerce Brands Turn to Consumer Content

Modern retail and e-commerce brands face an enormous challenge to connect with consumers across their increasingly non-linear paths to purchase. More than ever, consumer-generated content is becoming a powerful tool for brands to engage and convert their top customer segments.

To find out how brands like West Elm, Crocs, and American Eagle Outfitters are employing user-generated, or earned, content across all relevant channels, Olapic partnered with Worldwide Business Research to survey retail and e-commerce leaders, in a report entitled “The Mid-Year E-Commerce Outlook.”

90% of those using earned content “are seeing measurably positive results from their campaigns.”

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