CONSUMERS SEEK CONTENT FROM THEIR PEERS TO DRIVE THEIR DECISIONS

Unilever, L’Oreal, and other CPG brands are incorporating visual User-Generated Content into their digital marketing strategies and seeing increased market share, record levels of engagement, and a powerful new kind of brand advocate. Here’s why…

 

 

Earned Content Drives Engagement for CPG Brands

71%
of consumers seek out user-generated content before making a purchase.
53%
of the all-important millenial demographic says UGC influences their product purchases.
32%
of consumers say they’d be morelikely to buy clothing if ads featured photos of real peoplewearing it

Connect with those that love your brand

Earned content is a visual dialogue between you and your customers. It enables you to connect with legitimate brand advocates on a 1-1 level, and then use that content to drive brand loyalty and increase market share.