How the rise of user-generated content changes marketing
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. Read More
Fashion brand AllSaints uses Instagram as a sales channel
AllSaints is expanding. Next week, the London fashion brand is adding Peru to its lengthy list of international stores, which include 47 in… Read More
Luxury Hotels Are Missing an Opportunity With User-Generated Content
User-generated content (UGC) in all of its various forms, from Instagram photos and Tweets to Facebook posts and Snapchat Stories,… Read More
Monotype Announces Intent to Acquire Olapic
Olapic’s Platform Enables Brands to Use Customer-Generated Images and Videoto Engage with Consumers WOBURN, Mass., July 21, 2016… Read More
Olapic and SocialCode Partner to Maximize Creative Production and Performance for Leading Brands
Early collaborative campaigns deliver impressive advertising results NEW YORK, July 13, 2016 — Large consumer brands… Read More
Olapic Launches “Content in Motion” New Digital Video Format for Social Ads
New offering for short-form motion content gives marketers fast, affordable digital video at scale NEW… Read More
One Way Ticket to Engagement: How UGC is Transforming the Travel Industry
Picture this: wanderlust has struck and you’re scrolling through Instagram for inspiration. Amidst a sea of branded stock images —… Read More
West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads: return on spend is better than than normal
West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few… Read More
Three digital innovations from the Oasis website replatform
Oasis describes three innovations the retailer has introduced to its eCommerce business as it unveils its new website. Read More
Olapic Unveils New Global Brand Identity and Positioning
New “Earned Content Platform” Positioning Reflects the Company’s Role in Helping Brands Take Advantage of the Explosion of… Read More
Making E-commerce more human with AI and UGC
From McDonalds’ virtual reality Happy Goggles to Sony’s tiny in-ear personal assistant, 2016 is set to be a year where… Read More
Visuelles Marketing zieht alle Blicke auf sich
Instagram hat den unaufhaltsamen Aufstieg der visuellen Marketing Revolution ausgelöst. Was das für das visuelle Content-Marketing bedeutet und wie Marken… Read More