How can you manufacturer authenticity? It’s an oxymoron – it’s either authentic or it’s manufactured, isn’t it? A strategist,… Read More

First-of-its-kind study measured the financial impact of user-generated visual content and  showed payback in less than one month… Read More

With Instagram monetizing its Stories feature, interspersing advertising within the 24-hour content, brands need to be sure to tackle campaigns… Read More

NEW YORK, NY–(Marketwired – March 06, 2017) – Olapic, leader in innovative visual content solutions and Instagram Marketing Partner,… Read More

User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. Read More

AllSaints is expanding. Next week, the London fashion brand is adding Peru to its lengthy list of international stores, which include 47 in… Read More

User-generated content (UGC) in all of its various forms, from Instagram photos and Tweets to Facebook posts and Snapchat Stories,… Read More

Olapic’s Platform Enables Brands to Use Customer-Generated Images and Videoto Engage with Consumers WOBURN, Mass., July 21, 2016… Read More

Early collaborative campaigns deliver impressive advertising results NEW YORK, July 13, 2016 — Large consumer brands… Read More

New offering for short-form motion content gives marketers fast, affordable digital video at scale NEW… Read More

Picture this: wanderlust has struck and you’re scrolling through Instagram for inspiration. Amidst a sea of branded stock images —… Read More

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few… Read More