OLAPIC RAISES $15 MILLION TO HELP FASHION BRANDS HARNESS CUSTOMERS’ INSTAGRAMS

Surely, if you follow fashion people in any capacity on Instagram, you’ve seen at least a few photos of people in their Calvin Klein undies and sports bras, tagged #MyCalvins. Everyone got in on it — bloggers, Jenners and normals alike. It was a pretty incredible brand marketing move, inspiring everyday people to create free advertising, all readily searchable via that one hashtag.

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