Mar 06 2015
West Elm’s latest campaign digs into social media roots with a predictive spin. The Williams-Sonoma company has been working with Olapic, which launched an advertising technology that pulls images from Instagram, Twitter, Vine or YouTube to create Facebook sponsored ads. The tool relies on a predictive algorithm in technology that crawls social media sites for pictures that the technology predicts will perform best when run on Facebook. The algorithm determines what’s in a picture that makes people buy the product.