Summary of Company:
Bluecore is the leading Decisioning Platform for Commerce, empowering the world’s top retail marketing organizations to take meaningful, immediate action on data through the creation of highly targeted audiences, experiences, and triggers for multi-channel use in real-time. Unlike generic decisioning tools, our product is built specifically for retailers, unifying customer and catalog data to make decisions in real-time on massive data sets. Our decisioning platform makes it easy to collect data from multiple sources, create meaningful audiences to target, and sync audiences or automatically trigger experiences across marketing channels including email, Facebook, Google, Advertising, Onsite Personalization, and more.
Bluecore and Olapic have teamed up to enable brands to incorporate personalized, user-generated content (UGC) within trigger and broadcast email campaigns to craft more meaningful marketing messages. By coupling Bluecore’s consumer data and product catalog intel with Olapic’s curation of user generated content, retailers now have the power to deliver dynamic and real-time emails that are uniquely tailored to consumers’ interests.
White Paper: The Truth About Triggered Email Marketing Programs
Lookbook: Trigger Email Template Design Lookbook
6 Tips to Make the Most Out of Your Email Marketing Efforts
Case Study: Steve Madden Fashions Digital Success with Bluecore
Blog Post: How to Create Authentic Marketing with User-Generated Content