Summary of Company:
Kickdynamic’s innovative platform allows marketers to automate and personalize email content. At the time of email open, content is automatically taken from a pre-approved source such as website or product feed, and then personalized to customer behavior, preference, and context. This solves email marketer’s long-term problem of having to manually create email content. Email content is now automated, allowing repeatable personalization for email. The technology easily plugs into existing HTML templates and is set up, via our UI, in minutes rather than days.
Through a direct integration with Olapic, KickDynamic populates curated and rights-approved user-generated content into emails, personalized at the moment of opening. The integration allows marketers to easily deploy more authentic, data-driven email marketing campaigns to drive engagement and performance.