Summary of Company:
Listrak helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devices. Listrak has more than a decade of digital marketing experience, serves more than 1,000 clients, and works with leading brands.
With a direct integration with Olapic, Listrak can automatically populate personalized user-generated content and lifestyle imagery into marketing and automated email. Because Listrak curates images by product, content is dynamically updated when used with Listrak’s Product Recommendations solution. Using The Olapic and Listrak partnership closes the gap in cross-channel engagement.
Press Release: Olapic Partners with Listrak to Bring Consumer-Generated Visual Content to Retail-Specific Email Campaigns
Insights: Targeted Email Marketing – Influence Purchase Decisions using Customer Intent