Oracle + Bronto
Summary of Company:
Oracle + Bronto is the premier cloud-based marketing platform for commerce. With an advanced marketing automation engine and solutions for browser and shopping cart abandonment, post-purchase campaigns and powerful ecommerce integrations, the Bronto Marketing Platform helps marketers drive more revenue by automating targeted, personalized email and cross-channel marketing campaigns at scale. The platform offers a full suite of enterprise features and a wide range of apps and extensions to help commerce marketers accomplish more, while saving time and resources. Over 1400 brands worldwide rely on Bronto, including a client roster of high-growth brands, such as Rebecca Minkoff, Lucky Brand, Theory, Björn Borg, Ashley Homestore and Christopher & Banks. For more information, visit bronto.com.
The partnership between Olapic and Bronto allows marketers to easily incorporate visual user-generated content into emails, turning interactions into transactions. Olapic and Bronto have a feed-based integration. Olapic provides Bronto with a daily feed of product IDs mapped to the best user-generated images associated with each product ID. Olapic’s Client Services team can develop a client-specific feed to send to Bronto to dynamically incorporate into campaigns.