Pinterest

Company Type:

Visual discovery & commerce platform

Summary of Company:

Every day, millions of people use Pinterest to find ideas for all parts of their lives. More than 75% of the ideas on Pinterest come from businesses. Pinterest helps business get discovered, increase consideration, and drive results. Pinterest Marketing Partners offer sophisticated marketing solutions that help brands get the most out of Pinterest. Advertisers work directly with Marketing Partners to improve campaign efficiency, scale and performance. Marketing Partners span four specialties: advertising, content marketing, audiences and measurement. Each partner is highly vetted for both technical expertise and Pinterest expertise.

Partnership Overview:

Amplifying UGC on Pinterest

Through the Olapic platform, brands can easily publish their rights-approved user-generated content on Pinterest, extending its reach and generating more authentic pins that help consumers discover the brand, get inspired, and take action.

Pinterest Shop the Look 

Olapic participated in the launch of Shop the Look and continues to help brands connect social content to commerce and interact with shoppers at all points of their purchase journey with relevant visual content. Shop the Look is another opportunity to help brands activate the abundance of lifestyle content already permissioned and tagged to product for purchase on Pinterest. By integrating our technology, Olapic can seamlessly extend a brand’s curated photos to Pinterest for easy activation of Shop the Look, helping to drive more engagement and revenue from consumers.

Pinterest Video Ads with Content in Motion

Website:

https://business.pinterest.com/en/pinterest-marketing-partners

Resources:

Olapic’s Pinterest Marketing Partner Profile

Olapic + Pinterest Shop the Look

Pinterest Blog: Get Ready for Pinners to Search Outside the Box

Webinar: Prepare your Brand for Distributed Commerce, featuring Amy Vener, Pinterest’s Retail Vertical Strategy Lead

Pinterest for Business