Ratings & Reviews
Summary of Company:
TurnTo is the fastest-growing provider of customer content solutions to top merchants and brands. With a unique suite of four innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments – TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, as well as brands like Cole Haan, Jockey, and Clarins rely on TurnTo for their customer-voice programs.
It’s no secret that today’s consumers are more influenced by other consumers than they are by marketers. Numerous studies have shown this to be the case. Olapic and TurnTo are two leading companies that share a vision to help brands leverage consumer content to create inspiration during the buying experience, influence the purchase decision, and build authentic and long-lasting customer relationships. Through Olapic, brands can collect, carefully curate, and activate photos and videos across their marketing channels, while TurnTo enables brands to collect consumer content through the direct email solicitation of ratings, reviews, images, videos, and questions and answers.
The companies have launched an integration to help brands centralize their visual content that they are generating through both technologies. Consumer images captured through TurnTo’s post-purchase Visual Reviews- solution are automatically pushed to a brand’s Olapic Media Library, allowing for clean activation on site and across other marketing touch points, as well as eliminating the need to manage consumer photos in more than one place.