Walmart

Company Type:

Retailer

Summary of Company:

What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Each week, over 275 million customers and members visit our more than 11,300 stores under 58 banners in 27 countries and eCommerce websites in 10 countries. With fiscal year 2019 revenue of $514.4 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. It’s all part of our unwavering commitment to creating opportunities and bringing value to customers and communities around the world.

Partnership Overview:

Olapic has been selected to help Walmart suppliers collect, curate and activate user-generated and influencer content for its Connected Content Partner Program. Syndicating visual content offers Walmart partners and suppliers a simple way to drive additional value from their brand assets by engaging audiences at all points of purchase, and providing a more cohesive content experience across both brand and retailer shopping channels.

Extending the brand experience
For brands selling on Walmart.com, syndicating content can be a simple way to drive additional value from user-generated, influencer-created, and brand-owned content by putting it at the point of purchase, thus providing a connected content experience across channels.

Syndicated Content Can Help in Several Ways, including:

  • Demonstrating how a product might fit into a consumer’s lifestyle
  • Improve product discovery at the point of purchase
  • Enhancing consumer confidence in a purchase decision
  • Distributing each asset across more touchpoints, expanding the value of content and increasing likelihood of consumer recall
  • Driving more conversions and increasing AOV

How it Works
Through the Connected Content Partner Program, Olapic helps brands to match and push product-tagged content to corresponding third-party product pages, leveraging the massive audience of Walmart.com and providing a more cohesive, valuable experience than either a brand or the platform could provide on their own. Through this exclusive partnership with Walmart, we help sellers scale content, lower content production costs, and increase ecommerce sales on the world’s largest retailer’s site.

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