General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have fundamentally changed. Their brand… Read More
General
|Playing with Fyre: Maintaining trust in the influencer age
You’ve likely heard of Fyre Festival, the failed luxury music experience founded by millennial entrepreneur Billy McFarland and Ja Rule.…
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|Product Update: Save time and production costs with multi-format videos
We’re excited to announce that Content in Motion now enables you to create multiple aspect ratio videos in just one… Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have evolved. Marketers have gone… Read More
General
|Product Update: New Features in Content in Motion to Streamline Video Creation
We’re excited to introduce a number of new features to Content in Motion that will help you create,… Read More
General
|Instagram’s push for a more consumer-centric world
In an era where consumer data is a critical piece of the foundation of most brand-consumer relationships, it can be… Read More
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|Why Short-form Video Should Be Part of Your Holiday Campaign
Holiday shopping isn’t what it used to be, in large part due to the surge in online retail and smartphone… Read More
The Psychology of Following
Read our latest research report to understand the consumer behavior behind why people follow, listen to, and trust influencers in marketing.
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|How to Use Short-form Video in Your Holiday Campaigns
Holiday shopping isn’t what it used to be, in large part due to the surge in online retail and smartphone… Read More
Travel
|Video: Hostelworld Case Study
Hostelworld, the world’s top online hostel-booking platform, went through a recent rebrand that included a transition to incorporating user-generated content… Read More
General
|Brand Talks: Creating Connections. What does it mean to be believable?
What does it mean to be believable? This was the core question explored by a trio of speakers at Brand… Read More
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|Webinar: 5 Tips for Authentic Influencer Partnerships with Total Retail
Watch our webinar replay to hear from Total Retail and Olapic as we explore the influencer landscape, define fraud and… Read More