General
|Webinar: User-Generated Content Effectiveness. What Works?
Watch the replay of the IAB Make Mobile Work Webinar to hear from Olapic, Jukin Media and Storyful as we… Read More
General
|Playing with Fyre: Maintaining trust in the influencer age
You’ve likely heard of Fyre Festival, the failed luxury music experience founded by millennial entrepreneur Billy McFarland and Ja Rule.…
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|Straight Talk: 5 Surprising Insights from Influencers
Last week during Outdoor Retailer, North America’s largest tradeshow… Read More
IAB Report: User-Generated Content for Marketing and Advertising
When it comes to promoting a brand, user-generated content has 6.9x higher engagement rate than brand-generated content. Here at Olapic,… Read More
General
|Tiers of influence: how to drive share of voice in a digital world
Building influence in today’s digitally-driven, highly connected networks can be challenging. Just consider the number of influencer marketing #fails in… Read More
General
|Co-Creating Brands of the Future: A Recap of Brand Talks London 2019
“In terms of authenticity and market relevance, we find that user-generated content plays a big role…UGC helps us fulfill the… Read More
General
|IAB Report: User-Generated Content for Marketing and Advertising
When it comes to promoting a brand, user-generated content has 6.9x higher engagement rate than brand-generated content. Here at… Read More
The Psychology of Following
Read our latest research report to understand the consumer behavior behind why people follow, listen to, and trust influencers in marketing.
Download NowFood & Bev
|Case Study: Del Monte Foods, Inc.
The Del Monte® name has been synonymous with quality fruits and vegetables since its debut in 1886. For generations, Del… Read More
General
|Content Is Still King: How Authentic Content Drives Conversion
The modern purchase path is unpredictable – sometimes circuitous, sometimes direct, sometimes it’s strictly online and completed in a matter… Read More
General
|Olapic chosen by Walmart as trusted visual content provider
Olapic has been selected by Walmart, the world’s largest retailer, to help its brands push user-generated and influencer-generated content to… Read More
General
|Olapic chosen by Walmart as trusted visual content provider
Olapic has been selected by Walmart, the world’s largest retailer, to help its brands push user-generated and influencer-generated content to… Read More