May 17 2016
A fresh order of quesadillas, the crisp scarlet tablecloth, upbeat music playing in the background … and a patron, standing on a chair to take the perfect Instagram picture.
With the proliferation of photo-sharing apps like Instagram, such a sight has become a common scene at restaurants, drastically impacting how restaurants operate, market themselves and even serve customers. As Instagram continues to flourish, serving over 400 million active users, restaurants are presented with a surge of user-generated content—and a plethora of opportunity.
Despite the constant evolution of dining trends (cronuts, anyone?), the food industry has historically been slow to adapt to technology. A few years back, there was a movement to ban…