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All Saints’ Interview at Festival of Marketing 2016

AllSaints Global Social Media Manager, Cass Gowing, explains at the Festival of Marketing 2016 how the brand’s social media team achieved internal buy-in from the organization to drive an earned content campaign. Through the success of its pilot activation, #ItsUpToYou hashtag campaign, the brand influenced internal stakeholders to include user-generated content as part of the brand’s communications strategy moving forward.