Case Study: Aveda
Aveda, an Estee Lauder Company, is the leading botanical hair and skin care brand with professional authority. Inspired by Ayurveda, Aveda takes a holistic approach to beauty with rituals and products that harness pure flower and plant essences to help you look and feel beautiful. The brand, founded by a hairdresser, features professionally developed products that are used by 9,000 salons and spas worldwide. For 38 years Aveda has been a pioneer of environmental responsibility with a mission to care for the world we live in.