Beauty
| Case Studies

Case Study: Essie Nail Polish

Known for whimsical color names and “no chip” nail polish, essie is sold in over 250,000 salons worldwide. essie Canada partnered with Olapic in 2014 to engage their social audience on both their English and French language sites.

The Challenge

essie Canada wanted to bring followers from their large social presence back to their site, where they could use UGC to promote their seasonal colors. Adding to the challenge is that essie CA operates websites in both English & French.

The Solution

essie CA launched with Olapic-powered UGC experiences on their homepage, gallery page, and individual product detail pages. The essie CA marketing team chooses the best content collected from the #essielove hashtag and it’s automatically syndicated to their French-language site.

40

higher engagement rate with UGC photos than with brand photos that are shared on Facebook

38

interaction rate from returning visitors

60

of essie’s top Instagram photos were regrams of UGC.

19

return visitor interaction rate

Site visitors interact with an average of 7.5+ UGC photos per visit
30% of essie’s Instagram fans were discovered through Olapic’s platform.

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