Beauty
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Retail
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Case Study: Lancôme

Lancôme is one of the world’s most recognized beauty brands, and has a well-deserved reputation as a leader in beauty marketing, in addition to its leadership in skin care, fragrances, and beauty products. Lancôme has been working with Olapic since 2013.

The Challenge

Lancôme was an early online pioneer, but found it challenging to, “Weave brand and customer content into a consistent online experience to achieve, ‘one Lancôme,’ “ as Alessio Rossi, Vice President, Digital Marketing, eCommerce and CRM said at the time of their launch with Olapic.

The Solution

Lancôme has continued expanding their use of Olapic’s visual marketing capabilities, and are now running an evergreen UGC campaign with the #MIRACLEONTHEMOVE hashtag for their liquid foundation compact. Lancôme also recently completed UGC syndication to both Macy’s and Ulta, two of their largest retail partners.

63

of US consumers and 66% of UK consumers trust customer photos more than they trust brand or retailer photos.

32

of US consumers and 33% of UK consumers have returned a product because it didn’t look like the photos they saw online while shopping.

4.6

average conversion rate for shoppers who see customer photos.

9.6

average conversion rate for shoppers who interact with customer photos.

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