Case Study: MSC Cruises
MSC Cruises is the world’s largest privately-owned cruise line and brand market leader in Europe and South America. The MSC Cruises’ ships sail year-round in the Mediterranean and the Caribbean but there are seasonal itineraries in Northern Europe, the Atlantic Ocean, South Africa, China and the United Arab Emirates. The brand uses a Mediterranean elegance to create unique and unforgettable experiences for guests, combining discovery of culture and cuisines from around the world. MSC Cruises appreciates the beauty of the sea and translates it into a commitment to excellence in hospitality, professionalism, and a dedication to drive happiness and satisfaction for each and every guest.