Consumer Research: The Psychology of Sharing
At Olapic, we clearly know the value user-generated, or earned, content has to power brand experiences and influence purchase decisions.
That said, what has remained more mysterious are the motivations behind why people share content on social media. In Olapic’s recent global study, a follow-up to The Psychology of Following, we examine why people share social content and how these habits vary by demographic.
By better understanding the consumer inclination behind sharing content, the better your brand can equip itself to create marketing experiences that resonate with customers and are shareable. Check out some findings below and download the report to learn more:
- 47 percent of millennials say they post their own photos at least a few times a week
- 42 percent say they share more content as a results of positive engagement