| Webinars

From Instagram to Bookings: Visual Marketing Strategies for Travel Brands


Watch The Replay And View The Slides To Learn How To Use Traveler-Generated Photos To Engage Guests and Drive Direct Bookings 

See the latest research from Phocuswright on the major shift in traveler behavior that’s putting traveler-generated photos front & center in the best visual marketing strategies.

Learn how leading travel brands use traveler-generated photos to drive significant increases in bookings, traffic, engagement, and the bottom line.

In this webinar you’ll learn:

  • What the latest Phocuswright research on traveler behavior and visual marketing means for your brand
  • How leading travel brands are using Instagram and other social media channels as an unparalleled source of visual content
  • Why traveler-generated photos are the best at communicating the all-important experience of “being there” to prospective visitors
  • How to use traveler-generated photos to drive significant increases in booking, traffic, engagement, and the bottom line



Marcello Gasdia

Director, Consumer Research at Phocuswright

Marcello joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright’s consumer research projects including research design and implementation, statistical analysis and meaningful dissemination.


Kristen Hall

Director of Brand Strategy at Olapic

Kristen has 8 years of travel industry marketing experience, including recently accepting a 2015 Skiftie award for Best Vendor for Travel Brands on behalf of Olapic. She was also named one of Phocuswright’s Class of 35 in 2014, a program designed to highlight rising stars in travel, tourism and hospitality.

Watch The Webinar