| Webinars

How to Drive Omnichannel Commerce with Earned Content


Watch the replay and view the slides to learn how leading retailers are getting 2-3X higher conversion rates by adding User-Generated Content (UGC) or Earned Content to their omni-channel customer experience.

In this webinar you’ll learn:

  • How to collect Visual UGC at scale: Learn how to create hashtag campaigns, promote them, activate your brand ambassadors, and get consent to use visual UGC in your marketing channels.
  • How leading brands are using Visual UGC in their omni-channel and e-commerce experience: Learn what Dogeared and other top brands have done with their implementations of Demandware & Olapic.
  • How to expand the reach of your Visual UGC: Learn how visual UGC can increase the effectiveness of your online and offline campaigns including email marketing, Facebook & Instagram Ads, in-store display, and print.



Abe Anwar

Product Manager, Olapic

Abe joined Olapic in 2013 as an Integration Engineer, helping over 70 global retailers deploy visual UGC across eCommerce, mobile and social platforms. Currently, Abe serves as a Product Manager at Olapic, helping to set the product vision and spearheading day-to-day management of Olapic’s Visual Marketing Content Engine.


Amanda Massello

Product Marketing Experience Lead, Demandware

Currently, Amanda Massello is Demandware’s Product Marketing Experience Lead, focusing on global expansion, merchandising, content management and marketing. Previously, Amanda worked closely with ecommerce clients across the footwear, sporting goods, apparel, and health & beauty industries, as a Customer Success Manager and strategist in Demandware’s Retail Practice group from 2012 to 2014. Prior to Demandware, Amanda held a variety of digital marketing roles on both the client and agency side.

Watch The Replay