Podcast Episode Five: How Brands Succeed in the World of New Media
We’re very excited to share the fifth episode of our Olapic podcast, Your Brand in the Real World. In this edition, “How Brands Succeed in the World of New Media,” we are joined by Shannon Truax, Head of Social and Talent at Group Nine Media, which holds several socially-driven media brands such as Thrillist, NowThis, and The Dodo.
Listen as Shannon shares with us some of the key trends driving the changing role of the publisher and how these changes are impacting brand experiences. She also will discuss the emergence of “influencers” and where they fit into a modern marketing strategy.
Enjoy the episode and be sure to check out the full series at olapic.com/podcast. Happy listening!