Strategy Guide: How Beauty Brands Can Build Better Customer Experiences
Beauty brands have undergone a powerful evolution in recent years. With the rise of ephemeral visual platforms like Instagram and Snapchat, progressively fragmented digital-first shopping experiences, and shifting consumer preferences, it’s become increasingly challenging for brands to keep up.
By 2020, the beauty industry is expected to reach $675 billion in value and while this growth is encouraging, new, sophisticated competition means that brands will have to evolve to succeed.
Download our research to understand emerging consumer beauty trends and how your brand can deliver better customer experiences by incorporating consumer’s attitudes and behavior in marketing.