| Whitepapers

US Consumer Report: Millennials vs. Boomers on Consuming UGC

75% of millennial respondents rank photos as their favorite form of content, while only 50% of Boomer respondents feel the same, also favoring written and video content. Our U.S. consumer report analyzes generational differences in the usage of user-generated content, uncovering insights like:

  • Why each generation creates, discovers, and engages with earned content differently
  • Which platforms are preferred based on a user’s age group
  • How much trust each generation has in user-generated content as a brand asset

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