Video: Hostelworld Case Study
Hostelworld, the world’s top online hostel-booking platform, went through a recent rebrand that included a transition to incorporating user-generated content (UGC) in all marketing and advertising. Through activating UGC in Instagram ads during Q1, the brand was able to grow its followers by 25% with only 13% of the annual ad spend. Moreover, the Olapic UGC widget on the Hostelworld blog led to 23x more interactions and an average CTR of 4.9%. Watch the video to learn more!