WEBINAR: Your Guide for Driving a 680% Earned Content ROI
Based on The Total Economic Impact™ Of Olapic, a May 2017 commissioned study conducted by Forrester Consulting on behalf of Olapic
Consumers value authentic experiences from discovery to checkout—often finding the most inspiration from others’ purchases. But, finding a balance between a consistent brand identity and user-generated photos can be difficult. So, how can brands choose strategies to help them achieve their goals?
July 12, 2017, 11 AM ET
Join Olapic and guest speakers from Forrester to learn:
- How brands use earned content to build better consumer experiences
- A five-step process for activating your best, earned content
- How one retailer achieved a 680% ROI and a 3.6X conversion increase
- Rachel Meranus, Chief Marketing Officer, Olapic
- Reggie Lau, principal research consultant, Forrester
- Ryan Skinner, senior analyst, Forrester
Watch the recording of the webinar, here.