Scrap the Resolutions: Guideposts Every Marketer Should Have In Their 2018 Bag of Tricks

Originally published on Forbes

Brand consistency, authenticity, data and identity are all initiatives that marketers should be prioritizing in 2018. Success in these areas allows brands to build positive networks with social influencers which according to a survey by Olapic, influences about one third of consumers when they are making a purchase.

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