How the Most Successful Brands Dominate Instagram, And You Can Too

Photo contests are a great way to increase your brand’s visibility on Instagram. Using a hashtag pertaining to your contest will make it easy for you to collect photos from your followers. According to recent research by Olapic, Lancôme’s Project #bareselfie campaign, which dared women to post pictures of themselves without makeup, generated 50% of the sales for its newly launched DreamTone serum product line.

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