content marketing

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few… Read More

New “Earned Content Platform” Positioning Reflects the Company’s Role in Helping Brands Take Advantage of the Explosion of… Read More

A fresh order of quesadillas, the crisp scarlet tablecloth, upbeat music playing in the background … and a patron, standing… Read More

Olapic’s Jose de Cabo talks visual marketing, the future of earned content and what’s so special… Read More