The mother of all earned visual content campaigns on Earth Day

With Earth Day upon us, we’ve hunted for the most exceptional customer-generated campaigns celebrating 46 years of a movement giving a voice to environmental issues.

The winning three are not only brands but also governmental organisations: Nasa, Apple & WWF and the UNFCC.

With so many social media campaigns trying to motivate people to take action, these digital campaigns tap into the community spirit and emotion, making users think about their values and successfully understand that today is more than just a single day…

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