There’s a Science to Selling Things on Instagram

It goes without saying that brands and marketers are perpetually interested in why we buy. Our spending habits, what hooks us, and what motivates us to pull the trigger and complete a purchase provide vital info for retailers who are attempting to tailor their products and selling strategy to maximize growth. But in the current media climate, things are more complicated than ever: The Internet and social media provides us a boon of outlets for distraction, and as technology develops at a breakneck pace, brands have obviously turned to different methods to reach consumers than traditional advertising.

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