General
|Co-Creating Brands of the Future: A Recap of Brand Talks London 2019
“In terms of authenticity and market relevance, we find that user-generated content plays a big role…UGC helps us fulfill the… Read More
Analytics
General
|IAB Report: User-Generated Content for Marketing and Advertising
When it comes to promoting a brand, user-generated content has 6.9x higher engagement rate than brand-generated content. Here at… Read More
Beauty
|Case Study: Weleda
What started in 1921 as a pharmaceutical laboratory, with its own plant garden, is today a world-leading manufacturer of certified… Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have fundamentally changed. Their brand… Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have evolved. Marketers have gone… Read More
General
|Product Update: New Features in Content in Motion to Streamline Video Creation
We’re excited to introduce a number of new features to Content in Motion that will help you create,… Read More
General
|Instagram’s push for a more consumer-centric world
In an era where consumer data is a critical piece of the foundation of most brand-consumer relationships, it can be… Read More
General
|Why Short-form Video Should Be Part of Your Holiday Campaign
Holiday shopping isn’t what it used to be, in large part due to the surge in online retail and smartphone… Read More
General
|How to Use Short-form Video in Your Holiday Campaigns
Holiday shopping isn’t what it used to be, in large part due to the surge in online retail and smartphone… Read More
General
|Webinar: 5 Tips for Authentic Influencer Partnerships with Total Retail
Watch our webinar replay to hear from Total Retail and Olapic as we explore the influencer landscape, define fraud and… Read More
General
|Case Study: L’Oreal Talent
L’Oréal is a powerhouse in the beauty industry, enabling self-expression through a set of high-quality products including makeup,… Read More
General
|Why Short-Form Video Is Facebook’s Advertising Darling
Video content has always been critically important to a successful marketing strategy, used to entertain and engage audiences… Read More
General
|Beauty
|Strategy Guide: How Beauty Brands Can Build Better Customer Experiences
Beauty brands have undergone a powerful evolution in recent years. With the rise of ephemeral visual platforms like Instagram… Read More
General
|Olapic
|Webinar: 3 Trends Redefining the Role of the Modern CMO
According to our recent report, where marketing leaders from six global brands were interviewed, modern CMOs will need to address… Read More
General
|Retail Research Infographic: Germany Online
Earlier this year we published a research report entitled Germany Online: An eTail Germany 2018 Report. Check out our infographic below for… Read More