General
|Why Short-form Video Should Be Part of Your Holiday Campaign
Holiday shopping isn’t what it used to be, in large part due to the surge in online retail and smartphone… Read More
Analytics
General
|How to Use Short-form Video in Your Holiday Campaigns
Holiday shopping isn’t what it used to be, in large part due to the surge in online retail and smartphone… Read More
General
|Webinar: 5 Tips for Authentic Influencer Partnerships with Total Retail
Watch our webinar replay to hear from Total Retail and Olapic as we explore the influencer landscape, define fraud and… Read More
General
|Case Study: L’Oreal Talent
L’Oréal is a powerhouse in the beauty industry, enabling self-expression through a set of high-quality products including makeup,… Read More
General
|Why Short-Form Video Is Facebook’s Advertising Darling
Video content has always been critically important to a successful marketing strategy, used to entertain and engage audiences… Read More
General
|Beauty
|Strategy Guide: How Beauty Brands Can Build Better Customer Experiences
Beauty brands have undergone a powerful evolution in recent years. With the rise of ephemeral visual platforms like Instagram… Read More
General
|Olapic
|Webinar: 3 Trends Redefining the Role of the Modern CMO
According to our recent report, where marketing leaders from six global brands were interviewed, modern CMOs will need to address… Read More
General
|Retail Research Infographic: Germany Online
Earlier this year we published a research report entitled Germany Online: An eTail Germany 2018 Report. Check out our infographic below for… Read More
General
|Retail
|Webinar: Visual Marketing, Done Right
Watch our webinar replay from Nosto’s Social Commerce Week, where Olapic shares tips on how top-performing brands leverage user-generated content… Read More
General
|Travel
|Case Study: MSC Cruises
ABOUT MSC Cruises is the world’s largest privately-owned cruise line and brand market leader in Europe and South America. The… Read More
General
|Retail
|Germany Online: An Etail 2018 Report
Continued technological and mobile disruption, combined with constantly shifting consumer preferences, have made the modern shopper’s journey more complex than… Read More
General
|3 Trends Re-Defining the Role of the Modern CMO
By 2025, the role and responsibilities of the Chief Marketing Officer (CMO) will probably look very different from… Read More
General
|3 Major Challenges Facing CMOs of the Future
To have staying power today, CMOs must be nimble—constantly adjusting their marketing strategy and execution to accommodate advances in technology… Read More
General
|Retail
|Infographic: 12 Tips to Activate User-Generated Content
Earlier this year we published a research report from Internet Retailing entitled The State of Earned Content: Transforming E-commerce and Retail… Read More
General
|Retail
|What Does the Future Hold for Retailers in 2018?
What does the future hold for retailers in 2018? This week, over 7,000 people representing… Read More