General
|Retail
|Webinar: Visual Marketing, Done Right
Watch our webinar replay from Nosto’s Social Commerce Week, where Olapic shares tips on how top-performing brands leverage user-generated content… Read More
CMO
General
|Travel
|Case Study: MSC Cruises
ABOUT MSC Cruises is the world’s largest privately-owned cruise line and brand market leader in Europe and South America. The… Read More
General
|Retail
|Germany Online: An Etail 2018 Report
Continued technological and mobile disruption, combined with constantly shifting consumer preferences, have made the modern shopper’s journey more complex than… Read More
General
|Olapic
|Product Update: Collecting from Mentions & Scheduling Content
We’re happy to announce that we just made it easier for you to discover high-quality content on Instagram… Read More
General
|3 Trends Re-Defining the Role of the Modern CMO
By 2025, the role and responsibilities of the Chief Marketing Officer (CMO) will probably look very different from… Read More
General
|3 Major Challenges Facing CMOs of the Future
To have staying power today, CMOs must be nimble—constantly adjusting their marketing strategy and execution to accommodate advances in technology… Read More
General
|Retail
|Infographic: 12 Tips to Activate User-Generated Content
Earlier this year we published a research report from Internet Retailing entitled The State of Earned Content: Transforming E-commerce and Retail… Read More
General
|Retail
|5 Visual Marketing Trends to Know for 2018
Technology has transformed all facets of our society, from the way we work, to the way we communicate… Read More
General
|Retail
|The Future of Personalization: An Interview with Nosto
Today’s brands must evolve to create more engaging and dynamic experiences for their consumers. Emerging technology and customer… Read More
General
|Beauty
|Webinar: The Psychology & Technology of Social Media
Watch our webinar replay with Olapic’s co-founder, Pau Sabria, and guest from Sephora, Ashley McCollum, to understand the psychology and… Read More
General
|Podcast Episode Eleven: How Millennials and Gen-Z Communicate on Social
Welcome to the eleventh episode in our podcast series, Your Brand in the Real World, where we chat with key brands… Read More
General
|Research: Short-Form Video and the Evolution of Customer Engagement
Video is a powerful component of an intelligent content mix. Today, as digital trends evolve, brands are investing further in… Read More
General
|Retail
|Research: The State of Earned Content
The proliferation of channels through which retailers and brands can connect to their customers has fundamentally changed both… Read More
General
|Consumer Research: The Psychology of Sharing
At Olapic, we clearly know the value user-generated, or earned, content has to power brand experiences and influence purchase decisions. Read More
General
|Retail
|Internet Retailing: Earned Content Research Report
Driven by the combined rise of mobile technology and the proliferation of social media, consumers want to be informed, entertained,… Read More