General
|Playing with Fyre: Maintaining trust in the influencer age
You’ve likely heard of Fyre Festival, the failed luxury music experience founded by millennial entrepreneur Billy McFarland and Ja Rule. Read More
CMO
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have fundamentally changed. Their brand… Read More
General
|Product Update: Save time and production costs with multi-format videos
We’re excited to announce that Content in Motion now enables you to create multiple aspect ratio videos in just one… Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have evolved. Marketers have gone… Read More
General
|Instagram’s push for a more consumer-centric world
In an era where consumer data is a critical piece of the foundation of most brand-consumer relationships, it can be… Read More
General
|Brand Talks: Creating Connections. What does it mean to be believable?
What does it mean to be believable? This was the core question explored by a trio of speakers at Brand… Read More
General
|Youth Marketing Strategy Recap: the psychology and technology of social media
Building lasting connections with consumers in this fragmented, distracting world can be challenging – especially when it comes to Gen… Read More
General
|Travel
|Case Study Video: Hostelworld
Hostelworld, the world’s top online hostel-booking platform, went through a recent rebrand that included a transition to incorporating… Read More
General
|Webinar: Building a Performance Video Strategy with BounceX
Watch our webinar replay to hear from BounceX and Olapic as we discuss how short-form video can connect the dots… Read More
General
|Why Short-Form Video Is Facebook’s Advertising Darling
Video content has always been critically important to a successful marketing strategy, used to entertain and engage audiences… Read More
General
|Why Instagram @Mentions Are a Brand’s New Best Friend
Earlier this year, Instagram announced updates to its API and accelerated… Read More
General
|Retail
|Youth Marketing Summit Recap: The Future of Retail
In some ways, it feels like the future of retail has arrived. Shoppers today can… Read More
General
|Beauty
|Strategy Guide: How Beauty Brands Can Build Better Customer Experiences
Beauty brands have undergone a powerful evolution in recent years. With the rise of ephemeral visual platforms like Instagram… Read More
General
|Olapic
|For Brands, Instagram’s @Mention Takes On Greater Importance
In recent months, issues of transparency, authenticity, and consumer privacy have been thrust into the spotlight. In Europe,… Read More
General
|Why GDPR Will Enable Better Relationships Between Brands and Consumers
The General Data Protection Regulation (GDPR) represents a foundational shift in the way that personal data privacy is… Read More