General
|Co-Creating Brands of the Future: A Recap of Brand Talks London 2019
“In terms of authenticity and market relevance, we find that user-generated content plays a big role…UGC helps us fulfill the… Read More
CMO
General
|IAB Report: User-Generated Content for Marketing and Advertising
When it comes to promoting a brand, user-generated content has 6.9x higher engagement rate than brand-generated content. Here at… Read More
General
|Content Is Still King: How Authentic Content Drives Conversion
The modern purchase path is unpredictable – sometimes circuitous, sometimes direct, sometimes it’s strictly online and completed in a matter… Read More
Beauty
|Case Study: Weleda
What started in 1921 as a pharmaceutical laboratory, with its own plant garden, is today a world-leading manufacturer of certified… Read More
Retail
|TOMS is Leading the Way for Brands in the Age of Authenticity
TOMS has long been a brand focused on more than profitability. Since its launch in 2006, the company has been… Read More
General
|Playing with Fyre: Maintaining trust in the influencer age
You’ve likely heard of Fyre Festival, the failed luxury music experience founded by millennial entrepreneur Billy McFarland and Ja Rule. Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have fundamentally changed. Their brand… Read More
General
|Product Update: Save time and production costs with multi-format videos
We’re excited to announce that Content in Motion now enables you to create multiple aspect ratio videos in just one… Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have evolved. Marketers have gone… Read More
General
|Instagram’s push for a more consumer-centric world
In an era where consumer data is a critical piece of the foundation of most brand-consumer relationships, it can be… Read More
General
|Brand Talks: Creating Connections. What does it mean to be believable?
What does it mean to be believable? This was the core question explored by a trio of speakers at Brand… Read More
General
|Youth Marketing Strategy Recap: the psychology and technology of social media
Building lasting connections with consumers in this fragmented, distracting world can be challenging – especially when it comes to Gen… Read More
General
|Travel
|Case Study Video: Hostelworld
Hostelworld, the world’s top online hostel-booking platform, went through a recent rebrand that included a transition to incorporating… Read More
General
|Webinar: Building a Performance Video Strategy with BounceX
Watch our webinar replay to hear from BounceX and Olapic as we discuss how short-form video can connect the dots… Read More
General
|Why Short-Form Video Is Facebook’s Advertising Darling
Video content has always been critically important to a successful marketing strategy, used to entertain and engage audiences… Read More