General
|Beauty
|Strategy Guide: How Beauty Brands Can Build Better Customer Experiences
Beauty brands have undergone a powerful evolution in recent years. With the rise of ephemeral visual platforms like Instagram… Read More
Product
General
|How Video Ads Are Improving User Acquisition for Gaming
In recent years, the gaming industry has grown substantially. As it stands, global gaming revenue is expected to… Read More
General
|Olapic
|For Brands, Instagram’s @ Mention Takes On Greater Importance
In recent months, issues of transparency, authenticity, and consumer privacy have been thrust into the spotlight. In Europe,… Read More
General
|Why GDPR Will Enable Better Relationships Between Brands and Consumers
The General Data Protection Regulation (GDPR) represents a foundational shift in the way that personal data privacy is… Read More
General
|Olapic
|Webinar: 3 Trends Redefining the Role of the Modern CMO
According to our recent report, where marketing leaders from six global brands were interviewed, modern CMOs will need to address… Read More
General
|Travel
|Case Study: MSC Cruises
ABOUT MSC Cruises is the world’s largest privately-owned cruise line and brand market leader in Europe and South America. The… Read More
General
|Olapic
|Product Update: Collecting from Mentions & Scheduling Content
We’re happy to announce that we just made it easier for you to discover high-quality content on Instagram… Read More
General
|Beauty
|Webinar: The Psychology & Technology of Social Media
Watch our webinar replay with Olapic’s co-founder, Pau Sabria, and guest from Sephora, Ashley McCollum, to understand the psychology and… Read More
General
|Olapic
|Product Update: New Video Input For Content in Motion
With the proliferation of new content formats, growing consumer expectations for engaging experiences, and the rise of ephemeral channels like… Read More
General
|Retail
|How We Use Machine Learning at Olapic
Modern consumers expect more from brands than ever before. As a result of digital proliferation and advances in… Read More
General
|Olapic
|Product Update: Schedule Reports to Send Via Email
For our users, we understand how busy your day-to-day can be. So, rather than adding one more item… Read More
General
|Retail
|Research: The State of Earned Content
The proliferation of channels through which retailers and brands can connect to their customers has fundamentally changed both… Read More
General
|Retail
|Internet Retailing: Earned Content Research Report
Driven by the combined rise of mobile technology and the proliferation of social media, consumers want to be informed, entertained,… Read More
Beauty
|Retail
|WEBINAR: How NYX Delivers Visual Authenticity Across All Touchpoints
NYX Professional Makeup, one of Olapic’s most digitally-savvy customers, sets the standard for innovating across channels while maintaining an authentic… Read More
General
|Retail
|Podcast Episode Eight: How to Stand Out in Today’s Shopping Journey
In this episode of the Your Brand in the Real World podcast, we speak with Greg Zakowicz, Sr. Commerce Marketing… Read More