TRAVEL THE WORLD

HOW CONSUMER GENERATED CONTENT CAN MAKE YOUR BRAND FLY

Olapic and Kantar Added Value have teamed up to research and discover what makes people engage with travel visually on social media. To achieve this we conducted an in-depth analysis into over 2,000 Instagram photos taken this summer. We will be releasing the results at an exclusive breakfast event you are invited to attend.

Details:

Join us to understand:

  • this year’s most shareable travel trends
  • what really makes an experience that consumers want to share
  • why connecting with culture is important
  • what makes a brand ‘content-ready’ including best case examples of winners in this space
  • insights that you can bring into your own communications

Speakers:

 

Julie Falconer

Social Travel Influencer, @aladyinlondon

Jose de Cabo

Founder, Olapic

Izzy Pugh

Global Cultural Insight Director, Kantar Added Value

Margaret Babington

Travel Enterprise Strategy Manager, Olapic

 

Register To Attend

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Olapic is the original earned content platform that fuels brands in every channel with photos and videos taken by real people, enabling brands to turn content their consumers are already creating into powerful marketing experiences, activating and measuring the earned content across all consumer touch points.

Kantar Added Value is a brand and marketing consultancy that exists to create brands that shape culture and shift categories.