Trust, Security & GDPR
WHAT CONSUMERS SHOULD KNOW ABOUT ALLOWING BRANDS TO USE YOUR PHOTOS.
KNOW YOUR RIGHTS
Olapic’s goal is to provide a platform that is safe and trusted by both consumers and brands as they collaborate to improve the experience of shopping online.
Deloitte Global predicts that in 2016, 2.5 trillion photos will be shared or stored online, a 15 percent increase on the prior year and more than 50% of all the pictures snapped in the first 170 years of the medium’s existence. That translates to 280 photos captured for every person on Earth.
In a few years, we’ll all wonder how we ever managed to buy things online only viewing stock photos to see how products look and fit. Until then, here’s what we all should keep in mind when taking, tagging, uploading, and sharing photos.
IN A FEW YEARS, WE’LL ALL WONDER HOW WE EVER BOUGHT THINGS ONLINE WITH JUST STOCK PHOTOS.
WHAT CONSUMERS NEED TO KNOW
WHY BRANDS WANT TO USE YOUR PHOTOS
Brands want to use your photos because they’re real. The pictures you take with your favorite new thing, or on a memorable trip, can help other people decide what their favorite new thing might be, or a place they want to visit next.
A great photo you take can make the shopping or booking experience better for someone else; that’s why brands want to use them.
YOUR PHOTOS CAN’T BE USED WITHOUT CONSENT
If you post a photo on a social network and add a brand’s hashtag, the brand will consider that a sign that you want them to see that photo and may want to use it on their website. Additionally, if you post a photo and use a branded location tag, the brand may comment on it asking for permission to use it.
If you don’t want your photos re-posted by brands that work with Olapic, you can use the opt-out form at the bottom of this page to stop your photos from being collected by Olapic on behalf of brands in the future.
YOU OWN THE COPYRIGHT IN YOUR PHOTOS
A photo that you take is your creation and you own the copyright. By adding a hashtag a brand has promoted to that photo, you can respond to that brand’s request for content. If a brand asks you to use your photo for a marketing initiative and you respond “yes”, you might see your photo in that particular initiative — but it’s still your photo.
A PHOTO THAT YOU TAKE IS YOUR CREATION AND YOU OWN THE COPYRIGHT.
WHAT BRANDS NEED TO KNOW
PROTECTING RELATIONSHIPS WITH YOUR FANS IS THE TOP PRIORITY
Consumers who take the time to post high-quality photos with your products and use your brand hashtag are probably already big fans of your brand. Respecting their photo rights is the best tactic to protect your relationship with them.
CONSUMERS CAN CHANGE THEIR MINDS
At Olapic, trust is not a best practice, it’s the only practice. An Instagram or Twitter user may decide to make his or her public profile private, or complete the Olapic opt-out form. Then, we’ll remove his or her images from your brand’s Media Library and web gallery, except for images where explicit rights have already been granted.
GDPR RESOURCE CENTER
Visit the Monotype GDPR Resource Center to read our GDPR strategy guide, articles and FAQ to learn more about the changing privacy landscape and what it means at Monotype. We are well positioned to help our customers adapt to the changing regulations and see it as an opportunity for brands to build even more meaningful engagement with their customers over the long term.
Monotype’s Information Security Management System is ISO 27001:2013 Certified
Opt-Out of Olapic Services
To remove your photos from consideration for use by brands that work with Olapic, please click the button below.Opt-Out