User-generated content for Mother’s Day hits and misses

With Mother’s Day just around the corner on March 6, lets take a look the brand campaigns that have successfully engaged consumers by creating shareable visual content, in line with their own image.

The Body Shop’s #Queenofmums campaign endeared the brand to customers.

The wide-reaching Mother’s Day campaign was led by a competition and generated almost 6,000 hashtagged photos on Instagram.

Customers were asked to upload stories together with a photo, of “why my mum deserves to be treated like a queen” and were motivated with fun prizes.

But it didn’t end there…

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