Ana De Jesus
Mar 04 2016
With Mother’s Day just around the corner on March 6, lets take a look the brand campaigns that have successfully engaged consumers by creating shareable visual content, in line with their own image.
The Body Shop’s #Queenofmums campaign endeared the brand to customers.
The wide-reaching Mother’s Day campaign was led by a competition and generated almost 6,000 hashtagged photos on Instagram.
Customers were asked to upload stories together with a photo, of “why my mum deserves to be treated like a queen” and were motivated with fun prizes.
But it didn’t end there…